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Why This Questionnaire Matters

Think of this like a map.

If you don’t have a map, you might:

• pick the wrong website platform
• forget important tools
• end up with slow pages
• risk getting hacked
• have to rebuild later (ouch)

This checklist helps you build a website that works now and later.

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1. Website Purpose and Goals

Before you pick tools, ask: What is this website supposed to do?

Questions to ask:

• What is the main goal of the website?
  • Sell products?
  • Get phone calls?
  • Get form leads?
  • Share information?
• Who is the website for (your target audience)?
• What actions do you want visitors to take?
  • Buy
  • Book
  • Call
  • Sign up
  • Download
• What features must the site have?
  • Contact form
  • Online booking
  • Live chat
  • Payment buttons
• Do you need more than one language on the website?

✅ Tip: If you don’t know the goal, you’ll waste money building the wrong thing.

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2. Website Platform and Technology Stack

This is where you choose the “engine” for your site.

Questions to ask:

• Will you use a website platform like:
  • WordPress
  • Shopify
  • Wix
  • Squarespace
• Do you need a custom website built from scratch?
• Who will manage the content?
  • You?
  • Your team?
  • A developer?
• Will you need a database (for customers, orders, logins)?
• What tech will be used?
  • HTML, CSS, JavaScript
  • PHP, Python
  • React (for more advanced sites)

✅ Simple rule:
If you need easy editing, use a CMS.
If you need special tools and features, consider custom build.

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3. Third-Party Integrations (Tools Your Site Connects To)

Most websites need extra tools to run a business.

Questions to ask:

• Do you need a CRM (customer tracker) like HubSpot or Salesforce?
• Will you take payments (Stripe, PayPal, Square)?
• Do you need email marketing tools like Mailchimp?
• What tracking tools will you use?
  • Google Analytics
  • Heatmaps (like Hotjar)
• Do you need the website to connect to other systems using APIs?
• Do you want social media buttons or feeds?

✅ Tip: Make sure your website tools work together before launch.

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4. Security and Compliance (Don’t Skip This)

Security is not “extra.” It’s required.

Questions to ask:

• Will your website have an SSL certificate (https)?
• Will users log in?
  • If yes, how will you protect logins?
• What will you do to stop hacking attempts?
• Do you collect private info like:
  • emails
  • phone numbers
  • payment info
• Do you need to follow rules like GDPR or HIPAA?
• How will backups work?
  • Daily?
  • Weekly?
  • Who restores it if something breaks?

✅ Real talk: One hack can ruin your website—and your trust.

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5. Performance and Scalability (Speed + Growth)

A slow website loses visitors. A website that can’t grow gets stuck.

Questions to ask:

• What hosting will you use?
  • Shared hosting (cheap, slower)
  • VPS (better)
  • Cloud hosting (great for growth)
  • Dedicated server (for huge sites)
• Will you use a CDN (content delivery network) to speed things up?
• Will your site use caching to load faster?
• Can your site handle traffic spikes?
  • sales
  • viral posts
  • ads
• What tools will you use to test speed?
  • Google PageSpeed Insights
  • GTmetrix

✅ Tip: Speed helps SEO and sales. Slow pages chase people away.

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6. User Experience and Design (Make It Easy for People)

A website should feel simple, not confusing.

Questions to ask:

• Is the website mobile-friendly (responsive)?
• Is it easy to find important pages?
• Is the menu clear?
• Is the site accessible for everyone (WCAG basics)?
  • readable text
  • good color contrast
  • alt text on images
• Will you test different designs (A/B testing)?
• Do you need search on the website?

✅ Rule: If people can’t find what they need in 10 seconds, they leave.

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7. Maintenance and Future Updates

Websites are not “set it and forget it.”

Questions to ask:

• Who will update the website?
• How often will plugins and software be updated?
• Who watches for broken pages or errors?
• Will backups run automatically?
• Who handles support if the site crashes?

✅ Tip: The best websites are cared for like a car—regular checkups.

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Premium Plugins and Add-Ons: Are They Worth It?

Sometimes free tools are fine. Sometimes you need paid tools.

Ask these questions:

• Do you really need the premium version?
• Will it save time or improve results?
• Is it secure and updated often?
• Will it slow down the site?

Common plugin types people pay for

• SEO tools (like Yoast Premium)
• Speed tools (like WP Rocket)
• Security tools (like Wordfence Premium)
• Lead tools (like OptinMonster)
• E-commerce tools (WooCommerce add-ons)

✅ Tip: Don’t buy 20 plugins. Buy the few that matter.

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Quick Checklist Summary

Here’s the simple version:

• ✅ Know your goal
• ✅ Pick the right platform
• ✅ Plan your integrations
• ✅ Secure your website
• ✅ Make it fast
• ✅ Make it easy to use
• ✅ Plan updates and backups

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Conclusion

Your website is a business machine.

If it’s built right, it can:

• bring in leads
• build trust
• make sales
• grow with your business

This Website Technology and Integration Questionnaire helps you ask the right questions before you spend money and time.

Because fixing problems later costs more.

Build smart now—and you’ll win later.

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